What's the ROI on expired listing letters?
Direct mail to expired listings can deliver exceptional ROI when done correctly. The Math Cost per letter: ~$2-4 (with Exphired) Letters per campaign: 4 letters × 50 leads = 200 letters = ~$400-800 Expected response rate: 5-10% = 2-5 listing appointments Conversion to listing: ~40-50% = 1-2 new listings Average commission: $10,000-15,000 per listing...
Direct mail to expired listings can deliver exceptional ROI when done correctly.
The Math
- Cost per letter: ~$2-4 (with Exphired)
- Letters per campaign: 4 letters × 50 leads = 200 letters = ~$400-800
- Expected response rate: 5-10% = 2-5 listing appointments
- Conversion to listing: ~40-50% = 1-2 new listings
- Average commission: $10,000-15,000 per listing
ROI Calculation
Investment: ~$600 in letters
Return: 1-2 listings = $10,000-30,000 in commissions
ROI: 1,500-5,000%
Why Direct Mail Works
- Physical mail has higher engagement than digital
- Less competition in the mailbox than email inbox
- Builds credibility and professionalism
- Multi-touch campaigns dramatically increase conversion
Even with conservative estimates, direct mail to expired listings is one of the highest-ROI marketing activities in real estate.
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