How many letters should I send to expired listings?
Research shows that multiple touchpoints significantly increase response rates for expired listings. The Multi-Touch Approach 1 letter: ~2-3% response rate 2-3 letters: ~5-7% response rate 4+ letters: ~8-12% response rate Recommended Campaign Timeline Day 1-2: First letter (introduction, empathy) Day 7: Second letter (value proposition, differentiation) Day 14: Third letter (social proof, testimonials) Day...
Research shows that multiple touchpoints significantly increase response rates for expired listings.
The Multi-Touch Approach
- 1 letter: ~2-3% response rate
- 2-3 letters: ~5-7% response rate
- 4+ letters: ~8-12% response rate
Recommended Campaign Timeline
- Day 1-2: First letter (introduction, empathy)
- Day 7: Second letter (value proposition, differentiation)
- Day 14: Third letter (social proof, testimonials)
- Day 21: Fourth letter (final follow-up, urgency)
Why multiple touches work:
- Homeowners receive many contacts right after expiration, so yours might get lost
- Their situation changes over time (more motivated, ready to relist)
- Repetition builds familiarity and trust
- You demonstrate persistence and professionalism
Exphired automates this entire sequence. You upload your leads once, and we handle the multi-touch campaign. It stops automatically if they respond.
Ready to Get Started?
Turn expired listings into your next listing with professional direct mail campaigns. Upload your CSV and we handle the rest.