Is this an automated direct mail service for realtors?

Exactly. Exphired is built specifically as an automated direct mail service for realtors targeting expired listings. Everything is designed around how real estate agents actually work.

Built for Real Estate

• MLS-compatible imports: Upload CSVs directly from your MLS system
• Expired listing templates: Letters written for this specific audience
• Multi-touch campaigns: 2, 3, or 4 letter sequences that increase response rates
• Reply detection: Campaigns pause automatically when leads respond
• Real estate-specific personalization: Property addresses, not just names

How It Compares to Generic Services

You could use a general direct mail service like Click2Mail or PostcardMania. But you'd need to:

• Write your own letter copy (or hire someone)
• Design the letter layout
• Set up multi-touch automation yourself
• Manually track who responded
• Remember to pause campaigns for people who called

With Exphired, all of that is built in. You upload leads, pick a campaign, and launch. We handle the letters, the scheduling, and the tracking.

What Realtors Say

Most agents who use Exphired say the same thing: "I knew I should be doing direct mail for expired listings. I just never had time to do it consistently." Automation solves that problem.