What should I include in an expired listing letter?
An effective expired listing letter should be personal, empathetic, and offer clear value. What to Include Personalization: Use their name and address the property specifically Empathy: Acknowledge their frustration without blaming the previous agent Differentiation: Explain what you'll do differently Social proof: Mention recent sales or success with expired listings Clear CTA: Tell them...
An effective expired listing letter should be personal, empathetic, and offer clear value.
What to Include
- Personalization: Use their name and address the property specifically
- Empathy: Acknowledge their frustration without blaming the previous agent
- Differentiation: Explain what you'll do differently
- Social proof: Mention recent sales or success with expired listings
- Clear CTA: Tell them exactly how to reach you
- Professional design: Quality paper and formatting matter
What to Avoid
- Criticizing their previous agent
- Making unrealistic promises
- Being too salesy or pushy
- Generic, mass-produced appearance
With Exphired: We've developed proven letter templates based on what actually works. Our multi-touch campaigns send 2-4 letters over several weeks, because research shows it takes multiple contacts to convert expired listings.
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Turn expired listings into your next listing with professional direct mail campaigns. Upload your CSV and we handle the rest.