Can I see a sample expired listing letter?
Here's a framework for an effective first-touch expired listing letter: Dear [Homeowner Name], I noticed your home at [Address] is no longer on the market. I imagine that's frustrating. You put your home out there, and it didn't sell. I'm reaching out because I specialize in selling homes that didn't sell the first time....
Here's a framework for an effective first-touch expired listing letter:
Dear [Homeowner Name],
I noticed your home at [Address] is no longer on the market. I imagine that's frustrating. You put your home out there, and it didn't sell.
I'm reaching out because I specialize in selling homes that didn't sell the first time. In the past year, I've helped [X] homeowners in [Area] who were in similar situations.
I'd love to share what I would do differently to get your home sold. No pressure, no obligation. Just a conversation about your options.
You can reach me at [Phone] or [Email].
Looking forward to connecting,
[Your Name]
[Brokerage]
Key elements: This letter is short, empathetic, specific, and has a low-pressure CTA. It positions you as a specialist, not just another agent.
Exphired provides professionally designed letter templates that follow these principles, with automatic personalization for each recipient.
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