Should I send postcards or letters to expired listings?
Both postcards and letters can work for expired listings, but letters typically perform better for this audience. Letters: Better for Expired Listings More personal: Feels like individual correspondence, not mass marketing Private: Message isn't visible to neighbors or mail handlers More space: Room for empathy, value proposition, and story Higher perceived value: Takes more...
Both postcards and letters can work for expired listings, but letters typically perform better for this audience.
Letters: Better for Expired Listings
- More personal: Feels like individual correspondence, not mass marketing
- Private: Message isn't visible to neighbors or mail handlers
- More space: Room for empathy, value proposition, and story
- Higher perceived value: Takes more effort than a postcard
- Better response rates: Typically 2-3x higher than postcards
Postcards: Better for...
- Just listed/just sold: Quick announcements to neighborhoods
- Brand awareness: Staying top-of-mind with your farm
- Volume campaigns: When budget is the primary concern
Our recommendation: Use letters for expired listings (they're emotionally charged and need a personal touch) and save postcards for your general farming and market updates.
Exphired uses professional letters specifically designed for the expired listing audience.
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